Measuring What Matters: Using Data and Analytics to Enhance Sales and Marketing Performance
Over the years, I’ve seen firsthand how the landscape of sales and marketing has evolved. One of the most significant shifts has been the rise of data and analytics as critical tools in driving performance. When I first started in this field, decisions were often based on gut feelings or historical trends. Today, we have […]
Transforming Product Launches: A Step-by-Step Guide to Market Success
Product launches are a critical moment in the life of any company. They represent the culmination of months, sometimes years, of hard work, research, and development. But as anyone in sales and marketing will tell you, the success of a product launch isn’t guaranteed. It requires careful planning, coordination, and execution to ensure that a […]